The content removal process begins with the assignment of a content expert with the client’s team. The expert tries to understand the case deeply and ensures that the key questions are answered. The expert then gathers information on the technical aspects such as the time when the content was published, who owns the content, what is the best strategy to get it removed. Once we have clarity on these points, we initiate the removal process, which can take up to 3 months depending upon the nature of the case.